Customers are in a position of authority because they are connected more than ever and have constant access to information. Their expectations are higher and their choices are based on positive interactions with your brand.
Data mining applied to marketing allows you to identify your customers, their needs, as well as how and when to reach them so that you can create personalized customer experiences that allow you to increase sales and ensure their loyalty.
A few examples of data mining analyses applied to marketing:
- Customer segmentation
- Predicting customer loyalty and churn
- Optimizing promotional campaigns
- Analyzing the shopping cart and sequence of purchases
- Acquiring the best customers available
- Analyzing sentiment
Industries where these analyses can apply: